If your business sends SMS in the US, A2P 10DLC compliance isn't optional — it's the difference between your messages landing and silently getting filtered. Here's the plain-English version.
What A2P 10DLC actually is
It stands for Application-to-Person 10-Digit Long Code — the carrier-approved way for businesses to send text messages from a standard number. Registering tells the carriers you're a legitimate sender.
Why it matters
- Unregistered traffic gets throttled or blocked
- Registered traffic gets higher deliverability and throughput
- It keeps you on the right side of carrier rules
How to get set up
You'll register your business (brand) and your messaging use-case (campaign), then link your number. It sounds fiddly — because it is — which is exactly why we handle it for clients as part of any GHL or automation build.
Get the registration right once, and your campaigns just work.
